Monrovia invites you to discover the next big gardening ideas
Azusa, California – The popularity of gardening continues to grow. The pandemic has seen many of us spending more time at home, beautifying our outdoor spaces, and discovering the joy of growing beautiful plants. This trend continues in new and exciting ways. Want to know more about what the future holds? Monrovia highlights the most important design and installation trends in a new on-demand webinar.
Monrovia plant hunter Georgia Clay and trend researcher Katie Tamony explore the future of gardening, new emerging plants and design changes. During this captivating hour-long conversation, the two will show how six key trends are shaping what we want to grow in our gardens over the next 3-5 years.
“The real trends aren’t just about the hot color of the moment,” says Katie Tamony, marketing director for Monrovia and former editor-in-chief of Sunset Magazine. “We are studying how changes in consumer interests intersect and alter our tastes both consciously and unconsciously. We don’t just look at gardening, we look at other sensory experiences including food, design, travel and many more categories. Our discussion shows the “why” behind these trends and inspires consumers to choose plants with confidence. “
Whether you are new to gardening or consider yourself an expert, this discussion will have you looking into the future with ideas for new plants, improved design concepts and on-trend tasks to keep your outdoor spaces beautiful not only today. hui, but for years to come.
The future of gardening: beauty alive in everyday life
On-demand webinar: https://youtu.be/86x6l6QFKDg
Post-Party Q&A: Garden Happy Hour
We were unable to cover all of the popular questions and discussions of the The future of gardening: beauty alive in everyday life webinar in just an hour. Katie and Georgia will address them in an upcoming on-demand chat, available the week of September 27.e. Subscribers to Monrovia’s Grow Beautifully newsletter can participate in future live webinars. Subscribe at https://www.monrovia.com/grow-beautifully-enews.
About Katie Tamony
Katie Tamony is the Marketing Director for Monrovia. With over 20 years of expertise in the lifestyle and leisure industries, Katie has followed trends and developed consumer insight metrics to help businesses and organizations prepare for the future throughout. his career. In 2001, she became the youngest editor-in-chief of Sunset Magazine and Sunset Books in her history, leading the West’s premier lifestyle authority over her next decade of growth. With an intuitive sense of what drives genuine changes in consumer lifestyle interests and brand relationships, she has also consulted with numerous food companies to reach new customers and led the marketing efforts of a large museum of modern art to expand its audience. Katie has long been interested in the intersections of garden, art, health and wellness. A longtime passionate gardener, she returned to Monrovia in 2020 to lead her consumer marketing into the future.
About Georgia Clay
Georgia Clay is the new plant manager in Monrovia. In her role, she works with breeders and plant researchers around the world to commercialize new plants for Monrovia. As a rising star in the horticultural field, Georgia worked across industry, retail, plant breeding and landscaping before coming to Monrovia. She has a wonderful understanding of what homeowners need in their backyard and an energetic style of sharing tips and advice for creating a beautiful outdoor space. Georgia holds a diploma in Horticulture, Green and Sustainable Production from Oregon State University.
Inspired by the beauty of plants, gardens and landscapes around the world, Harry E. Rosedale, Sr. founded Monrovia in 1926 to be a leading producer of shrubs and trees. Monrovia is working with plant breeders around the world to introduce improved plant varieties to North America. Monrovia plants flourish when planted to beautify gardens and landscapes. Please visit Monrovia.com to learn more.